TMR Marketing

 

Our team composed of travel marketing and travel journalism professionals with over 20 years of experience is capable to analyze the market, our client’s position and develop & implement the most suitable marketing plan. We always compare costs against effectiveness; our main focus is the final value our clients receive.

 

Account management

We have years of experience with full-scope marketing representation including demanding clients such as Kenya, the British Virgin Islands or Katerina Resort, the fifth best hotel in the Czech Republic.

Market research

Our capabilities include own surveys and general studies as well as collecting and analyzing data from official research associations, tourism destinations, competitors, and trade publications.

Strategic planning

Based on our research and data analyzing skills we are able to develop and implement the most effective marketing plan suiting exactly the client’s long-term objectives.

Direct marketing

We are the owners of the most precise contact databases including travel trade, decision makers, airlines, accommodation, media, and state organizations. We are capable of direct marketing communication towards the top selected 4,500 tourism professionals and 1,200 decision makers.

Trade fam trips

Relationships with Touroperators are essential as they represent the most important booking channel for long-haul holidays. We have many years of experience with organization, supervision, and evaluation of familiarization trips.

Travel agent training

We organize a wide range of educational programs for travel agents, starting from individual training sessions at our Prague offices, up to large events including audiences with 100+ travel agents.

Events

Our rich experience in custom tailored event planning includes demanding projects such as VIP evenings for the British Virgin Island’s yachting community.

Trade and consumer shows

We have developed a strong presence and network of contacts due to years of regular participation at trade and consumer shows. We ensure complete services starting from general planning and registration, through hosting the booth with our trained staff, up to arranging meetings with trade and media.

Consumer advertising

We manage all possible channels of consumer advertising including print, online, outdoor, direct marketing, multimedia, and social media. We are capable of in-house advertisement development and design by our skilled graphical department.

Marketing materials

Over the years, we have worked with uncountable marketing materials including brochures, leaflets, flyers, posters, stickers, maps, presentations, multimedia attachments, branded souvenirs…